"There's a certain stigma involved with being a "shadchan." Even many shadchanim don't like the term," explains Milecki. "So we have coined a new one: The UnShadchan. That means everyone can help make a shiduch."

"They opened a "Shiduch Office" to offer better, easier and more effective ways of networking and sharing around information and profiles of eligible Chabad singles to date and marry."
Now let's evaluate this statement: "to offer better, easier and more effective ways of networking and sharing around information"
Whenever a shadchan says the words network, share around, and information, they are just fancy ways of saying that we are going to gossip some.
"To be invited as an UnShadchan, you will have to submit a minimum of 2 profiles of single men and one or more of single women that you will present at the event. These singles can be children, siblings, Shabbos guests, friends, children of friends or co-workers."
Basically, the only difference between and unshadchan and a shadchan is that a shadchan has names to gossip about and an unshadchan needs to make events to gossip about who hung out with who on which rooftop Sukkos 5772 in Crown Heights.
Get over yourselves. Please. The only people you are going to convince with this crap are those who liked shadchanim in the first place, bless your hearts.
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